Should the City Council Continue to Subsidize Team San Jose's Increasing Loses?
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⚠️ Este contenido ha sido traducido automáticamente. El texto original en inglés es la versión oficial. La traducción puede contener errores.
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Findings and Recommendations 18 findings
Conclusions 2
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CL1The City of San Jose contracts the operations of its convention and cultural facilities (Facilities), including the San Jose McEnery Convention Center and San Jose Civic, to Team San Jose, Inc. (TSJ). In spite of cost-cutting in FY 2009-10, Team San Jose's operations of the Facilities resulted in the largest net operating loss in its six years managing them—mainly because of a sharp fall in Convention Center activity—and the health of the Convention and Cultural Affairs Fund continued to deteriorate. Mother key reason Team San Jose's operation of the Facilities resulted in its largest-ever loss was that the concert series at the San Jose Civic proved to be unsuccessful. TSJ's decision to contract with the concert promoter that ran the concert series, like some other key decisions, was not fully vetted through its Board of Directors in advance of the decision. In addition, despite cutting costs mid-year and repeated questions by City staff about its spending rate, Team San overspent its budget. In spite of this, Team San Jose met its performance and incentive measures, on balance, and in so doing earned the largest incentive fee in the company's history.
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CL2Team San Jose is proud of its accomplishments to date, managing city's assets and look forward to continuing to stimulate the local economy and being good fiscal managers for the City of San Jose. Team San Jose looks forward to implementing a number of these recommendations in partnership with the City to strengthen our position in the meetings and convention industry. Team San Jose achieved 102% of the performance targets to stimulate the local economy and balance the fiscal needs of the City. We look forward to continuing these good solid results and with the City's evaluation of the proposed convention center expansion and renovation and the Hotel's investment in ongoing capital improvements of the facility, the future of San Jose's meeting and convention industry looks bright. Team San Jose's mission is to stimulate economic development in San Jose. This mission statement ties to the City's priorities within the Economic Strategy to support economic growth in downtown San Jose. 18IPage Appendix 1 Team San Jose Performance by Fadlity for FY 2010 FY 2010 FY 2009 FY 2009 vs 2010 (cid:9) % FY 2008 FY 2008 vs 2010 % Convention Revenue 4,695 5,843 (1,148) (cid:9) -20% 6,459 (1,764) -27% Labor revenue 1,998 1,478 520 (cid:9) 35% 257 1,741 Labor COS (expense) 1,730 1,227 503 (cid:9) 41% 1,730 Expenses 11,547 12,090 (543) (cid:9) Apt, 11,672 (124) as GOP (6,584) (5,997) (588) (cid:9) 10% (4,955) (1,629) 33% Montgomery Revenue 210 300 (89) (cid:9) -30% 202 8 4% Expenses 409 420 (11) (cid:9) as 321 88 Zia GOP (199) (121) (78) (cid:9) 65% (119) (80) 68% Center for Performing Arts Revenue 2,186 1,182 1,004 (cid:9) 85% 858 1,328 iss% Expenses 1,845 1,331 515 (cid:9) 31% 1,095 751 ati GOP 340 (149) 489 (cid:9) -329% (237) 577 -244% California Revenue 343 430 (88) (cid:9) -20% 328 15 4% Expenses 569 986 (417) (cid:9) An 960 (391) Alti GOP (226) (555) 329 (cid:9) -59% (632) 406 -64% Civic Revenue 1,582 582 1,000 (cid:9) 172% 508 1,074 211% Expenses 3,120 1,123 1,997 (cid:9) ,12g,s 716 2,404 a GOP (1,538) (541) (997) (cid:9) 184% (208) (1,330) 640% Food and Beverage Revenue 6,598 1,968 4,629 (cid:9) 235% 2,745 3,853 140% Expenses 5,008 75 4,933 Eat& 5,008 12026. GOP/Commission 1,590 1,893 (303) (cid:9) -16% 2,745 (1,155) -42% Combined Revenue 17,611 11,783 5,828 (cid:9) 49% 11,358 6,253 55% Expenses 24,228 17,252 6,976 (cid:9) go% 14,763 9,465 £14.% GOP/Commission (6,617) (5,469) (1,148) (cid:9) 21% (3,405) (3,212) 94% 19IPage Appendix 2 Team San Jose Operating Results Actual for the period July 2010to October 2010 2010-2011 2010-2011 Actual Budget Var. Net Revenue 4,867,630 4,882,430 (14,800) Total Non-Personal Expenses related to appropriation 5,530,655 5,797,298 266,643 Management Fees 50,000 50,000 City Overhead 82,895 82,896 1 City Worker's Comp 75,691 33,333 (42,358) Total Personal Exp -Shared Employee. Salaries 901,811 781,550 (120,261) Total Per Personal Appropriation 1,110,397 947,779 (162,618) Gross Operating Profit (1,773,422) (1,862,647) 89,225 20I Page APPENDIX 3 Competitor Information City Attendance Comparisons for 2010 & Future Source http://wvAv.azcentral.com/news/ar Down 15% at national Phoenix Booking pace down 30% from 2009 ticles/2009/05/10/20090510conve conventions ntion0510.html Room Nights booked are down 40-50% and won't be back to 2007 http://www.insidebiz.com/news/re Attendance is down levels until 2013/2014; Number of events flat, but convention Virginia Beach gions-centers-are-quite- overall bookings are down and being replaced with non-room night conventional producing events Due to political backlash about corporate meetings, lost $14M in cancelled meetings in 2008 and led to a challenging 2009/2010 http://vAvw.ci.austin.t.us/edims/d Austin market 2010 was down 25% from 2009 when the marketing plan was ocument.cfm?id=130442 written http://vwcommercia la ppeal.com Memphis Down 10% 2010 could be down 40-50% /news/2010/mar/04/2010- convention-calendar-thin/ Down 99,000 (approx. # of Bookings & Events going up, but average size going down for http://www.bizjournals.com/pacifi Hawaii 16%) in 2010 corporate meetings; astories/2010/01/11/storyl.html http://www.philly.com/philly/busi ness/breaki ng/20100927_Challeng Philadelphia e_Booking_the_bigger_convention center.html http://vvw.publicbroadcasting.net /kera/news.newsmain/article/5/0/ Dallas Down 20% in 2010 from 2008. 1679705/Business/Mary.Kay.Annu al.Convention.Keeps,Dallasin.The. Pink htp://www.aproundtable.org/news Las Vegas # of Conventions down 10.4% in 2008 .cfm?NEWS JD.2219&issuecodex asino # of Convention Visitors http://www.nbj.comPssue/1209/1/ Las Vegas in 2009 down 27% 2146 21 !Page 4 APPENDIX A Explanation of Key Variances in Revenue and Expense Categories Team San Jose provided the following explanations for increases or decreases to key revenue and expense categories in Exhibit 3 in Finding I. Revenues Food and beverage; Most of the $4.4 million increase in this revenue category was the result of a change in the way that TSJ delivered the food concession and catering at the convention center and cultural facilities. In June 2009, TSJ began to provide the food concessions and catering at convention center events with its own staff—a change from previous years in which TSJ had contracted out the food concession to the catering company, Centerplate Inc. Under its contract with Centerplate, Centerplate paid TSJ a fixed percent of its gross sales. In 2008-09, this fee totaled about $2 million. In 2009-10, with TSJ operating the food operation with its own staff, TSJ brought in over $6.5 million in gross revenue, but it would be misleading to compare this $6.5 million to the $2 million fee that Centerplate paid to TSJ in 2008-09. As discussed in the expenses section below, the $6.5 million gross revenue must be offset by $4.9 million in expenses that TSJ incurred for food, labor, and administrative costs associated with providing the food service in-house, which means TSJ earned a net profit of about $1.6 million from its food and beverage operations. It is important to note that in 2009-10, TSJ catered fewer events and to a lower number of convention and meeting-goers than did Centerplate in 2008-09. Despite this lower volume, TSJ's food and beverage operation had a profit margin comparable to the commission it earned when it contracted with Centerplate. Building rental: Due to the economic downturn and fewer events at the convention center, TSJ saw a $700,000 decline in building rental along with other ancillary services, such as event electrical/utility, networking and telecommunication services. Also, during 2009-10, TSJ discounted building rental, relative to what TSJ says it would charge in a good economy, to prevent customers from scheduling their events at other convention centers. Labor/event production revenues: The cost to TSJ of the stagehands, teamsters, and ushers who set up for and stage an event at the convention and cultural facilities is passed along to the customer sponsoring the event. TSJ marks-up these labor costs and bills them to event sponsors. Most of the $1.2 million increase in this line item is due to the Broadway series of musical plays that took place at the Center for the Performing Arts during 2009-10, with the remainder coming mainly from increased event production services at convention center events. Ticketing Services: In late 2008-09, TSJ signed a new business contract in which it took over ticketing services from the American Musical Theatre of San Jose. In 2009-10, TSJ experienced a full year's worth of this new category of revenue of $1.5 million, with nearly all of the revenue coming from the concert series at the San Jose Civic or the Broadway series at the Center for the Performing Arts. Expenses TSJ employee salaries: More than $3.3 million of the $4.2 million increase in this cost category is attributable to the cost of TSJ staff hired to provide food and beverage services at convention center and theater events. As discussed above, a contractor previously supplied food and beverage service at TSJ convention center and theater events. Much of the remaining increase is due to the conversion of several staff that previously had worked at the convention center as A- I City employees, but in FY 2009-10 were converted to TSJ staff, and to the addition of staff for the San Jose Civic concert series. City shared rnRbyggcharges: In fiscal year 2009-10, the adopted operating budget for the Convention and Cultural Facilities reduced the number of City employees that work at the convention center or the cultural facilities, accounting for a $1.6 million reduction in this item. A few City employees who lost their City positions were retained as TSJ staff and contributed to the increase discussed above. Cost of Event/production labor. As discussed in the revenues section, TSJ passes along the cost of stagehands, teamsters, and ushers who set up for and stage an event at the facilities to the customers sponsoring the event The increase in this line item, thus, relates to the increased revenue for labor/event production that resulted from the Broadway series at the Center for the Performing Arts, and events at the convention center. Ticketing (cid:9) As discussed above, TSJ held a concert series at the San Jose Civic in 2009-10. The artist fees for those concerts, totaling more than $ 1.1 million, account for most of this new expense category. Food and beverage costs: As discussed in the revenue section, TSJ began to provide the food concessions and catering at convention center events with its own staff—a change from previous years in which TSJ had contracted out the food concession to the catering company, Centerplate Inc. TSJ's in-house operation of food and beverage services means that it must also purchase the food and beverages that it serves. This new expense category accounts for those costs. Other ex erei: Much of the $400,000 increase in this expense can be attributed to new expenses associated with the decision to do concerts at the Civic and to do the Broadway series at the Center for the Performing Arts with the help of Nederlander. TSJ incurred expenses for advertising, equipment rental, and production royalties that it had not incurred in fiscal year 2008-09 because this was the first year that TSJ was engaged in this line of business. A-2 APPENDIX B Methodology for Calculating the Performance and Incentive Measures Measures Type of Measure Basis for Calculations Gross Operating Profit/Revenue Gross Operating Revenue Incentive only Those revenues from operation of the Facilities excluding revenue billed by TSJ on behalf of other vendors providing services to clients of the Facilities. At the time the management agreement was drafted, revenues from "ticketing services" were not contemplated. In our opinion they should be treated as other revenues generated from the operation of the facilities, and therefore we have included them in calculating gross operating revenue, which consequently affects our calculation of gross operating profit and return on investment In calculating gross operating revenue, we have included $148.000 subsidized by the City's Hotel Business Improvement District and $70,000 expensed by CVB to sponsor events, even though going forward, we believe these revenue sources should be excluded. Gross Operating Profit Performance only Revenues (as described above) minus direct and indirect expenses related to the operation of the Facilities. Per the agreement, we did not include the following expenditures in calculating gross operating profit the fixed management fee, depreciation expense, City contract oversight costs, fire insurance, City funded repairs and maintenance, or the City's free use of the Convention Center. Altogether, these costs totaled $1.6 million in FY 2009-10. Economic Impact Hotel Nights Performance, Measured as the total number of hotel room nights sold by the CVB over Incentive the course of the Fiscal Year and the total number of hotel room nights sold that can be directly or indirectly attributed to activities at the Facilities. Event Attendance Performance, Number of local/social visitors, out of town visitors, and exhibitors. Incentive Estimated Impact Performance, Average daily spending rates multiplied by event attendance. Average daily Incentive spending rates may vary depending on if the attendees are locaUsocial visitors, out of town visitors, or exhibitors. This methodology was mutually agreed upon by the City and TSJ as a means to estimate consumer spending related to events. Return On Investment Performance only [gross revenues from the operation of the Facilities] + [gross revenues from the operation of the CVB] + [estimated economic impact] divided by [expenses paid for the operation of the Facilities] + [expenses from the operation of the CVB] + [Facilities debt service] In its monthly summary reports for FY 2009-10, TSJ included about $4 million in City funding to the Convention and Visitors Bureau (CVB) as part of its calculation of Return on Investment These funds included General Fund subsidies and Transient Occupancy Tax (TOT). TSJ staff believe these funds, particularly TOT funds, reflect TSJ's performance because TSJ staff help generate additional TOT funds by promoting San Jose as a destination. However, the Management Agreement and addendum outline that the Return On Investment performance measure include "aggregate accrued gross revenues from the operation of the CVB"—City contributions to the CVB are not revenue generated from operations. Therefore, for the purpose of calculating ROI, we have excluded "public revenues." Including CVB public revenues in our calculation of the ROI would have resulted in a ROI of 2.53 — 91 percent of the measure target of 2.77. Our exclusion of these revenues does not impact TSJ's incentive payment. B- I Theater Attendance Performance Days Performance, All days that the City and the operator mutually agree are both Incentive available and suitable for a scheduled performance or event Occupied Days Performance, Days that a theater is utilized. Incentive Customer Satisfaction Satisfaction Rate Performance, The results of the operator's surveys that ask the event Incentive coordinators to rate their overall satisfaction with the product and services provided. Satisfactory is considered "excellent," "very good," or "good." Source: Auditor summary of terms outlined in the Management Agreement and Addendum B-2 COUNCIL AGENDA: 12/07/10 3.z(6) ITEM: CITY OF tir% SAN JOSE(cid:9) Memorandum CAPITAL OF SILICON VALLEY TO: HONORABLE MAYOR (cid:9) FROM: Scott P. Johnson AND CITY COUNCIL SUBJECT: SEE BELOW (cid:9) DATE: November 23, 2010 (cid:9) 4 Approved Date V izt. 4 COUNCIL DISTRICT: City-Wide SNI AREA: NA SUBJECT: INDEPENDENT ACCOUNTANT'S REPORT ON APPLYING AGREED- UPON PROCEDURES FOR THE MANAGEMENT OF THE SAN JOSE CONVENTION CENTER AND CULTURAL FACILITIES FOR 1HE FISCAL YEAR ENDED JUNE 30, 2010
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