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Extracted from Consolidated Report
This investigation was originally published as part of a larger consolidated report containing multiple investigations. View the consolidated PDF for the complete document.
⚠️ Translation Notice: This content has been automatically translated. The original English text is the official version. Translation may contain errors.
⚠️ Este contenido ha sido traducido automáticamente. El texto original en inglés es la versión oficial. La traducción puede contener errores.
Findings and Recommendations 5 findings
F1
Page 80
Lake County’s two historic museums are assets to the community.
No recommendations for this finding
F2
Page 80
Marketing of the two museums to the local community and beyond is not consistently dependable.
No recommendations for this finding
F3
Page 80
The Lake County Administration’s Marketing Division did not respond to the museums’ submission of a completed draft brochure, and the opportunity to access a funding source was lost.
Related Recommendations (1)
R4
Page 80
The Marketing Division respond to the museums current submission of draft brochures for production. The Marketing Division respond to any subsequent requests in a timely manner. (F3)
F4
Page 80
The museums are not getting any new brochures because there are no funds allocated in the 2013/2014 budget for that purpose. Future funding cannot be assured. The Lake County Economic Development Marketing Strategic Plan (2011-2013) recommends an increase of online marketing and a reduction in print advertising.
Related Recommendations (4)
R1
Page 80
Lake County Public Services Department develop a procedure for the museums to obtain printed brochures. (F4)
R2
Page 80
The Committee recommends that the museums and the Public Services Department submit funding requests for brochures to Administration for fiscal year 2014-2015. (F4)
R3
Page 80
The museums explore the extent of print media marketing needs and explore alternative interventions such as printing their own brochures and/or obtaining assistance from their dedicated non-profit organizations to produce brochures. (F4)
R5
Page 80
The Marketing Division recommend changes in marketing strategy only after consulting with impacted County departments. (F4) End Notes: 1. Transient Occupancy Tax (TOT) This refers to a tax charged to transients (tourists, for example) and collected from establishments providing transient lodging such as hotels or motels. 2. 501(c)(3) is a section of the Internal Revenue Code that defines tax-exempt organizations, which are commonly referred to as charitable organizations. 3. Web address for the Lake County Economic Development Strategic Marketing Plan (2011-2013): www.co.lake.ca.us/Business/InCounty/MarketingPlan.htm Request for Responses: • Museums Curator (90 days) • Lake County Administrative Office, Marketing Division (90 days) • Public Services Director by and through the Board of Supervisors (90 days) • Board of Supervisors (90 days)
F5
Page 80
The brochures displayed in this report were submitted for review as required but not approved for printing.
No recommendations for this finding